My thesis surrounds the witnessing and amplifying of pareidolias that I encounter in my everyday life, and how they are personified and materialized in attempt to further connect with my surroundings and achieve a sense of groundedness. I reflect on how pareidolias have helped me navigate my own physical and mental health struggles (including my recent epilepsy diagnosis, anxiety, panic attacks and agoraphobia) and how they have transformed the way I interact with my environment; both through the act of looking and the act of making.